“Change is the only unchanged aspect in the world” and this is true in case of advertising. Promotional products and advertisement tools keep on evolving and olden trends become today’s traditions. Advertisement tools of yesteryears have been gently replaced with modern replacements, which are chosen to suit the customer preferences. Paper made business cards were the inevitable introductory element of every business for quite a long period and they are still considered the one. As, today these cards have undergone a drastic change and have been revamped as magnetic business cards.
What makes magnetic business cards different from paper business cards?
Magnetic business card is not a new business concept, but a very creative evolution of papered business cards. The paper bodied exterior and layout of business contents are still the same, but these cards are attached with magnets. Magnetic business cards differ from the regular ones in the following ways –
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Improved appearance –Paper made business cards have been used for decades in the same shape and form. They are rarely altered to resemble a food, car, animal or something else. The main reason behind the unacceptability of altered paper cards was all the accessories related to business cards such as card holders; card racks and etc, were created in a tested pattern. This discouraged the marketers to experiment with other shapes. Today, magnetic business cards are not created in lieu with holders or racks; rather they need to be affixed on metal surfaces. This makes them very flexible and apt for indoor promotions. Advertisers can always choose to create them in any shape and size to best reflect their business interests. People love to use these individually shaped magnets to decorate their walls, shelves, cabinets, refrigerators and etc.
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Visibility -The main difference between magnetic and paper business card is that the earlier one rarely misses a customer’s attention, however a paper card may get lost in the card holder. If a customer is unable to grasp the right brand information at right time, then the whole purpose of advertising fails. A brand, which wishes to remain in the public memory, should always strive to capture their attention for a long time. And this process can be eased through captivating business card magnets. People will definitely keep them before eyes and reach out when necessary.
The above mentioned characteristics make business card magnets different from regular paper cards.
