Business card magnets have many benefits over other promotional tools, which are developed for promoting business amongst a vast audience. Promotional marketing materials such as notepads, pens, jewels, and etc have some constraints when it comes to a large scale application. However, a business card magnet might be much smaller and constrained in applications, but it can be employed in any type of big and small campaign. It can be handed out to customers of all genres during formal and informal meetings.
What makes a business card magnet an important business promotional accessory?
Following points work in favor of a business card magnet makes it a unique promotional tool.
• Improved Appearance - Business card magnets are armed with a thickness and form, which is rarely visible in regular business cards. Their improved form adds to their visibility and people love to have them on metallic surfaces at home and office. These magnets can be affixed in areas, which are frequented by people. A viewer imbibes brand consciousness on continuous interaction with this magnet and they will remember this information at the time of need.
• Refreshes Memory - The business card magnet is not only utilized for introducing a business, but it also serves as a memory booster. Advertisers can use it for reminding viewers about low valued products. The space available on business cards can be utilized to build good awareness of these products sans hype. The business card magnet can be utilized for highlighting different causes such organizing a fundraiser for natural disasters, upcoming events and etc.
• Boosts Personal Selling –If an advertiser wishes to impinge on personal selling, then a business card magnet can come to their rescue. The promotional tool helps in forging an interaction between a customer and advertiser. A well developed magnet is often retained by the customers and they will make it a point to approach you each time they require a particular service or product offered by you.
• Offers Creative Space – Gone are the days when advertisers believed that a business card should be plain and rectangular in shape to arrest a viewers attention. Today, they can be created in any shape and size to attract a viewer. So, advertisers can utilize the canvas for presenting their business information in a creative way.
There are many more things, which make business card magnets favorable and reliable than other promotional tools.
