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Promotional magnets have been in news since last few years because advertisers have understood that they make a powerful advertising tool under all circumstances. In fact, a simple promotional magnet is capable of doing more brand promotion than a hoarding or any media commercial. A low budget, but well- designed and well- distributed advertising magnet can do more wonders than any other promotional tool. Here is how you can choose to distribute them for better results.
Give Away Gift - There are several advantages of handing over promotional refrigerator and car magnets at events because people will receive them happily and make it a point to affix it over visible places at their home or office. Any public event can be utilized to distribute promotional magnets because they are attended by customers and potential buyers. Common promotional gift distribution may take several days as it is quite difficult to acknowledge all the customers at the same time.
Also, distributing such custom promotional magnets at an event requires very less
manpower and efforts.
Freebies – Advertisers can choose to hand over promotional magnets as freebie with some purchases. Brands can use either single variant of magnet or multiple varieties to buy customer interests. At times they may be happy to purchase a product again and again to receive these freebies. Also, they will make it a point to affix these promotional magnets at easily visible spaces.
Acknowledgement Token – Advertisers can always choose to gift acknowledge their customers involvement through suitably shaped magnet. This magnetic token can be offered as a gift during investors meet or other events. Customers will think high of the brands which have acknowledged their presence in growth. This will in turn favor the brands and will help to improve their business.
Bonus - Until some years ago, advertisers believed that business gifting should be done with low investment items. Today, gifting trends have changed and they believe in investing meaningful things, which are retained by customers for long time. It is not always necessary that advertisers offer plain car or refrigerator magnets to customers, they can also choose to hand them value added items in the form of magnetic notepad, calendar, grocery list , etc. All brands irrespective of niche can choose to invest in such products in exchange of long lasting impressions and improved sales.
Remember when it comes to magnetic advertising, only the choice of promotional magnet and distribution medium matters. This means you need to get them right to make a beeline and gain benefits from campaign.