The Impact of Business Card Magnets on Tradeshow Floors

Business card magnets are a reflection of your company and your brand.  When you hand out these customized business cards to your tradeshow attendees, you will leave a good first impression on them.

 Here are some important roles that business card magnets play in impacting your brand quality.

Add a personal touch

When you talk to the attendees that drop into your booth before handing out your business cards, it will build a personal rapport. Unlike paper cards that are likely to be discarded or get damaged easily, business card magnets will remain in plain view on the fridge doors of your recipients for a long time. Every time they open the fridge or check the reminder or shopping lists under these magnets, they will think about your brand seriously. For businesses, it is these consistent impressions that turn into leads in the long run!

First impression is the best

First impression is the best– This clichéd expression is very true as far as business promotions are concerned. A well customized business card will be the best yardstick for your customers to measure your company’s products and services. Pay attention to your magnetic business card’s design. You will never get a second chance to make a great first impression. A boring business card will diminish your brand value in the eyes of your audience even before they see your top-class products.

Presentation

Everyone has a tendency to judge a brand by apparently what they see. The same applies to business card magnets. So, make sure to make it appealing to impress your audience and encourage them to explore your products further. Your prospects might not have had a chance to visit your store or see your product line. So, obviously they will be rating your business based on the quality of the business cards they see.

Time is money!

Seven seconds is the time you have to make a good first impression in events like tradeshows. In these spilt seconds, the prospects will decide whether or not you are worth their time. When you make a formal introduction with a stylish magnetic business card on hand,  your business rating will go up tremendously in the minds of your audience.

 If you want to come off as a thorough professional, make sure to keep custom business card magnets handy instead of scrambling for pen and paper to jot down your contact details for the attendees. It will show that you are well prepared and are serious about your work.

Persuasion

In events like tradeshows, your business card is the first item that people will see about your company. By having all your contact details like your website url, your prospects can easily come back to your business when they need your services. So, make sure to include all the essential contact information like phone number or a QR code for the digital savvy audience. It will help you to convey all the crucial information about your business without stuffing too much information into it! Business cards will increase word of mouth publicity and widen the promotional avenues for your brand in the future.

Are you interested in getting custom business card magnets that gently persuade people to seek more information? Reach out to our team for the best tips and ideas.