ASI Media Has Named Yard Signs Its 2024 Product Of The Year
2024 US election has redefined the potential of yard signs as promotional material. Before and even after the election day, millions of corrugated plastic signs, printed with red and blue lettering, dotted lawns and walkways across the U.S.
ASI Media Has Named Yard Signs Its 2024 Product Of The Year. ASI Media, that provides the product suppliers and distributors succeed with cutting-edge technology and industry research has named yard signs as its promotional product of the year for some really good reasons.
Though majority of advertising budget of national candidates’ has gone toward media buys and television ads, campaigners did use tools like yard signs whenever they had the resource to spare. It was one of the most effective ways to get the candidates name on lawns and road sides where the voters will surely see it.
ASI Research found that ESP searches for “yard signs” went up by 23% in this election cycle compared to 2016.
Signage has become much more prevalent in showing support for the candidate among the polarized voters. The patches of lawn became the battleground during the election war. Budget friendly, easy to set up yet highly effective in engaging the voters, yard signs made the propaganda easier. The more polarized the electorate is the more important it becomes for people to show their support. This is where simple and portable signs like yard signs come to the bigger picture.
An increase in demand
During the pandemic when the world shut down, yard signs had become an effective medium to show support to health workers , celebrate new graduates, spread safety awareness messages and more . It promoted promote a message of hope during this time of tension and grief (ESP data shows that yard sign searches spiked in 2020, increasing 36% compared to 2016.) Since then, the popularity of yard signs has continued to surge. The public has become more willing to put up a yard sign to show their support for any cause.- be it social, political or even to celebrate personal events and milestones
Both candidates in US election, Donald Trump and Kamala Harris used yard signs effectively during this election. According to e-commerce marketing platform Omnisend, Amazon sellers raked in $5.8 million just selling Trump signage between April and September of this year.
In 2024 election, everybody wanted to get their name out there. Yard signs were the best option to catch people’s attention, which isn’t always easy. The candidates seem to be interested in investing in bigger yard signs in large numbers to make their message well heard among the voters.
Available in various popular sizes, yard signs are light weight, easy to transport and install at short notice as well. Made of corrugated plastic, they are outdoor safe and are well cut for the diverse climatic conditions of various states in the US.
Sales of standard yard signs went up by 4 times this election compared to 2020. Going by the trend, it is sure that yard signs are here to stay among campaigners and promoters to impress the audience and highlight their message.
