Advantages of Using Custom Magnets as Mailer Items for Small Businesses
Mailer campaigns are an effective mode of publicity for all businesses especially budget marketers and small entities. First of all, you can send your business invitation directly to the mailboxes of your target market, which makes it more likely for your recipients to respond to your message.
Secondly, mailer campaigns are a cost effective way to spread the word and get your message far and wide. Last but not the least, mailer campaigns can be successfully employed in geographical targeting to attract customers who are genuinely interested in your product based on where they live.
Magnets as mailer items
Custom magnets are available in various interesting shapes and sizes which makes it easy to match it with your promotional theme. The light weight nature of magnets makes it mailer friendly while the low cost advantage will easily help you to turn your mailer campaign a success.
Mailer magnets leave a statement
Make your campaigns personal and direct by including imprinted magnets as mailer inclusions that will take your message right into the hands of your audience. Your recipients will be seeing different forms of advertisements of various businesses as they go about their daily routines. But did you know that an overdose of publicity materials can even make them disinterested in ads and they may totally ignore these? Mailer magnets will easily bypass this mental block of your audience by taking your message right into their letter boxes to leave a personal touch to your promotions.
Mailer campaigns are not generic like conventional publicity items like flyers or billboards as it delivers your message with pin point precision only to your selected target audience, it has higher success rates.
Tip: For instance, a realtor agency can use house shaped calendar magnets as mailer items to get all eyes on their message
Cost effective
Most conventional advertisements like print or TV ads may need a large budget. However, mailer campaigns are affordable, which is particularly makes it an ideal choice for small businesses. At a fraction of the cost of a TV ad for a substantial time, you can organize an effective mailer campaign that involves assured ROI. The targeted nature of mailer delivery makes it highly effective. The best part is that you incur just the postage expenses to run this effective campaign.
Tip: For a pizzeria that runs a mailer campaign to distribute discount codes to their regular clients, pizza shaped magnets will make a superb choice.
Geographical Targeting
Use custom magnets in mailer campaigns to get the added advantage of targeting the specific niche of people who would be most interested in your services or products. The ability to pick and choose the target audience for your mailers will make it a very effective form of advertising as your message will only reach the hands of people who are seriously interested in your business thereby avoiding wastage that is often associated with generic promotions.
Tip: A dentist office can think of these quirky tooth shaped picture frame magnets that will double up as a reminder of their services and a great photo frame all at once.
Browse our complete lien of custom magnets to choose a model that will fit your promotional theme.
