Excellent Tips To Create Effective Promotional Magnets

Often, not many marketers realize how effective custom printed magnets can be in their marketing strategy. Custom magnets will pack a significant punch if used to spread product and service information. As  trade show swag, mailer items or brochure inserts, magnets make tangible reminders  of  your brand even after the event.

Here are some tips on how to make your custom magnets an effective tool for promoting your business.

Know Your Audience

Choose an appropriate model in custom magnets that will make your message clear to the  target audience that you wish to reach. For instance, a dentist office can utilize the popularity of tooth shaped magnets to get their message across while a picture frame magnet will be a  better choice for a promoting a salon or a beauty brand.

Marketing Tactics

Make sure to reach beyond your traditional audience in order to increase your customer base and grow your business.  This is where mailer campaigns come to the bigger picture. Printed magnets will get a lot of retention and engagement among your audience and it is this consistent exposure that turns into leads in the long run.

Emphasize Visual Appeal

More than anything, logo magnets are visual. Choose shaped magnets that align with your business to get the undivided attention of the viewers. Though the content is vital, your custom magnets should have an appealing artwork  or a captivating tagline to  pique interest of the audience and retain their curiosity. Even the best text will go unread if your magnet is not visually appealing. Include artwork and snapshots that will reflect your brand image. It will make it easy for the audience to remember your brand every time they need your services.

However don’t overcrowd the magnet with busy elements, which will only leave the audience confused. Ideally the text  graphics and open space should coordinate with one another to result a great design that delivers your message efficiently.

Proofread

It should go without saying that the text should be error free.  It is not just about checking for typos  but also whether the design highlights your business to its best advantage. Visual clarity and color brightness will have a great say in visual promotional items like magnets. Plus, as these stay in front of the audience all the time, only a great design can grab their attention effectively. Images attract more attention than text. So, give prominence to graphic elements.

Choose a magnetic shape to Match Your Brand

Promotional magnets should ideally serve as a proxy for a potential customer. Choose custom shaped magnets to leave a positive impression on your recipients.

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