How Marketers Benefit from Fridge Magnets as Promotional Giveaways

Custom refrigerator magnets are effective marketing tools that enable a business to establish its brand. Unlike traditional promotional items like press or TV ads, logo magnets are relatively inexpensive and highly functional.

If you have a modest budget for marketing, fridge magnets will make a great choice. They have one of the lowest advertising costs per impression. Just imagine the exposure your brand will get every time your recipients open the refrigerator door. On an average , people open their fridge doors around 18-20 times in one day. So, fridge magnets will make incredible impressions at one time investment.

Easy to customize, custom refrigerator magnets make a high visibility billboard for your brand and message . You can even choose an engaging artwork that best represents your organization. Refrigerator magnets are portable, lightweight and compact. So they are easy to distribute and carry. So, you can save on transportation and logistics expenses when you use these compact giveaways.

High retention

Not many people can resist these full color magnets that are seldom discarded. They make a permanent fixture on every fridge door and will even double up as décor items or a handy way to hold notes and photos for the users. Being long lasting and durable, magnets ensure a great display and enjoy a long service lifespan.

Tangible reminders

In today’s world of digital marketing, the relevance of old school marketing tools like custom giveaways has only increased. While online ads disappear from the eye span in seconds and are forgotten just as quickly, interesting giveaways like magnets remain in front of the audience as a lasting reminder of your brand.

So, if you are looking to promote a product or service, custom refrigerator magnets will make an obvious choice. No matter whether you use it as promotional giveaways, mailer items, fund raising items or milestone handouts, logo magnets will  promote your business during trade shows, county fairs, and community events.

Enhance brand reputation

By customizing custom magnets with your brand and message, you can instantly grab the attention of potential customers and add repute to your business.

How to distribute

Every time you give out a promotional magnet, it is likely that it will end up in your client’s home or office for a very long time. Moreover, they can be placed on car bumpers, filing cabinets, and any other metallic surfaces. Being light weight and compact, custom magnets are also easy to distribute in person or as mailer items

Unlike most marketing tools, custom  magnets  even garner a number of views, whether deliberately or subconsciously, in a single day. The best part is that your customers may not realize it, but every time they see these magnets, your message will leave a lasting impression in their minds.

Thus at one time investment, you can make repeat impressions and increase your visibility. Apart from getting your message across to existing clients, custom magnets also make fresh leads and enhance your customer base.

How do you plan to use custom magnets your promotional swag? Share your thoughts.