Tips for Customizing Magnets As Mailer Items

Custom magnets are one of those promotional tools that often get overlooked by both companies and recipients. However, it can be included in any marketing plan effectively to enhance the brand exposure of businesses.

Here are some tips to use custom magnets in your promotions.

As mailer items

Mailers are one of the most affordable and simplest ways to reel in new clients. However, it is likely that the mailers can be discarded without  second thought.  By including these full color magnets as inclusions, you can make your mailer items more value added and purposeful. Your prospects will indeed find these magnets an irresistible reason to open the mailers.

Showcase Your Brand

Magnets are indeed a fantastic way to make an introduction of your brand to people that may have never heard of your company before. Include your company name, logo, and slogan on these magnets, slip into the mailer envelopes and you  will surely grab the attention of your prospects.

Choose Color Combinations Wisely 

An interesting color scheme will make your magnets visually appealing . Choose corporate colors, an interesting artwork that will sum up your message and a tagline that will easily engage your audience with your message . A visually appealing magnet will make its way straight on to the fridge doors and filing cabinets of your prospects. So, come up with creative ideas that will never fail to impress the audience.

Crisp Images are the key

 An interesting image will go a long way in making your logo magnets exciting The artwork that you choose should resonate with your brand image to make a  good impression. Choose high resolution images that will stand out in style; and will even engage your audience in a light hearted dialogue with your brand. An interesting mailer magnet will evoke a sense of curiosity in the minds of the audience  and will even make an interesting talking topic.

Produce Short message

In addition, the message you plan to give out to potential clients should be crisp and short. It will ensure the maximum attention of your audience for your message . So, put on your creative caps to bring your ideas to life. You can even add fun quotes, puzzles or something fun to ensure more facetime for the magnets from your prospects.

Include an Incentive

You can even include an incentive or a special offer on these magnets to make sure that the customers will retain it and check out on it for a long time . It will also provide a higher ROI as well and will add wheels to your promotional campaign.

Add a Clear Call to Action

Including a straightforward call to action will also make a lot of difference, because customers will have a clear understanding of what they need to do next. It will surely engage the audience with a meaningful dialogue with your message. You can even add a QR code to your promotional magnets to give instant access to your website for the prospects

Need more information? Reach out to our team for inspiration and see how your mailer campaign turns out to be successful.