Top Reasons Why Refrigerator Magnets Are Effective Marketing Tools

For most people, fridge doors are creative galleries where they love to display magnets, kids artwork and so much more. Thus refrigerator magnets offer a great opportunity for marketers to put their brand  on display in front of a happening family audience.  

Highly useful

Most customers find incredible value in custom fridge magnets. They are useful for attaching important documents, pictures and reminders. These full color custom magnets will also make a great fridge décor item that people will love to flaunt. Nearly everyone uses  fridge magnets, so handing it out to  your customers is a great way to get your company’s name in countless homes and offices.

Fully customizable

Apart from your brand, message and artwork, you can even add other relevant information like local emergency numbers or sports schedule to make it more useful for the recipients. When you add value to fridge magnets, you increase their usefulness, which means that your audience will use them every day.

Long lasting

Most customers will never take off these fridge magnets for years on end. So, your brand imprinted on these full color magnets will make consistent impressions. On an average, a user opens the fridge door 10-12 times a day and walk past the refrigerator countless times. So,  the odds of noticing your message on fridge magnets are pretty high. On a rough estimate, custom fridge magnets make around 5400 times in a year! No other form of marketing can even match it.

Assured ROI

As your recipients will leave these fridge magnets on their fridge for years to come and can thus effectively promote your business and the services you provide. magnets ensure a high ROI that not many custom giveaways can promise.

Budget friendly

Logo magnets have one of the lowest costs per impressions. Refrigerator magnets can be bought in bulk to get the maximum price discounts for mass events like mailer campaigns. So, no matter how big or small your promotional budget is, custom fridge magnets will make a great marketing tool.

Ideal for targeted promotions

Companies can obviously use the fridge magnets to increase their sales and reach out to their specific target audience. For instance, food-delivery companies can design custom fridge magnets with their contact details and hand it out with  every purchase. It will ensure repeat orders without any effort virtually.

Add offers or discounts

Give your audience a reason to refer your logo magnets more often by including discount coupons or deals. In addition useful information like kitchen conversion units or a local event calendar will bring people more often to your giveaways and make them worth cherishing. Turn your fridge magnets into a useful reference for your customers to make repetitive brand impressions and a successful branding.

Need more ideas? Reach out to our friendly team or visit our blog page for tips.