How To Market Your Real Estate Business During Covid-19 Crisis

The U.S. realtor market saw a boom in the opening months of 2020- Well that was before the outbreak of COVID-19, which has disrupted economy and left the real estate market in shambles. However, you can still stay ahead in the game by adopting a few novel initiatives and promotional ideas.

Home inspection and property hunting for buyers can be made virtual with  3-D home tours, videos, and FaceTime. This is the best way to keep your business up and ticking all the while ensuring social distancing. The good news is that the real estate market is still thriving and the pending sales enquiries will close once the situation turns normal.

Take  your audience into confidence

The realtors should reach out to the anxious home sellers and buyers and clear their apprehensions. Keeping a competitive pricing on property will attract lot of prospects and with the interest rates low, the market will get through the tough times and  bounce back.

Get creative

Realtors should keep the communication channels open for their audience. Create as much useful content and interactive videos that share information about realtor trends and ideas to help your prospects to make a well informed decision. Once businesses open again, experts expect that the home sales will be back to normal and may even increase during August – September

Here are some technologies that can be adopted by real estate agents to beat the Covid-19 slow down and keep their prospects in fold.

E-brochures:  Share the details of upcoming projects with all details like layouts and specifications. The interactive 3D format catalogues, manuals, brochures and photo albums will give a realistic experience for the prospective home buyers to stay on top of the trends. e-brochures can be used to showcase the enlisted properties and build the trust between the buyers and the brand.

 Virtual tours:  Take your prospective buyers on a virtual tour though the properties complete with music and narration to give them a real life experience of touring the property. The 360 degree view of the realtor projects will ensure a memorable experience for the prospective buyers.

Videos or walkthroughs: Video tours can be useful to present the property in a motion format for the realtors who need to reach out to their buyers.

Video conferencing:    Property developers can use video conferencing software to coordinate with buyers, sellers and tenants these days, even while complying to the social distancing norms.   Businesses can keep their leads hot and business deals live till the situation turns conducive to close the deals.

Mailer gifts : You can send out newsletters and details of the upcoming projects by mails. Custom real estate magnets make a great mailer item that will serve as an effective referral marketing system for your business. Just think of the countless times your message will be seen by people as they open or close the fridge, pass by or spend some family time in the kitchen!

Let’s be frank about it! People spend the most amount of time in kitchen. Where do you think people hang out the most with friends or family? Yes, it’s the kitchen again. You cannot expect instant business from just sending out one custom refrigerator  magnet, but it will definitely make a big first step and a great part of your overall marketing strategy.

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